Amazon Brand Colors

Amazon brand colors are amazon orange and black.
Hex, RGB, CMYK and Pantone® (PMS) color codes and values are listed below. You can also download the color palette of the Amazon brand with their hexadecimal codes.

Unless stated, all the colors are from the official Amazon brand guidelines, a link to which is provided on this page along with a link to their web site.
Please note: Typically, hex and RGB color codes are for digital use and CMYK values are for standard color printers.

Amazon brand hex, RGB, CMYK and Pantone® (PMS) color codes

Amazon Orange
Hex code#FF9900
RGB values(255, 153, 0)
CMYK values(0, 40, 100, 0)*
Pantone®2013 C*
Hex code#000000
RGB values(0, 0, 0)
CMYK values(0, 0, 0, 100)*
Pantone®Black 6 C*

* These color values have not been given explicitly in the Amazon brand guidelines. They are, however, the closest numbers based on the official color codes provided.