Amazon Brand Color Codes

Amazon brand hex, RGB, CMYK and Pantone® (PMS) color codes

Amazon Orange
download	Hex code	#FF9900	content_copy
	RGB values	(255, 153, 0)	content_copy
	CMYK values	(0, 40, 100, 0)*	content_copy
	Pantone®	2013 C*	content_copy

Black
download	Hex code	#000000	content_copy
	RGB values	(0, 0, 0)	content_copy
	CMYK values	(0, 0, 0, 100)*	content_copy
	Pantone®	Black 6 C*	content_copy

^* These color values have not been given explicitly in the Amazon brand guidelines. They are, however, the closest numbers based on the official color codes provided.

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