BMW brand hex, RGB, CMYK and Pantone® (PMS) color codes
Blue
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BMW's Blue color
Hex code
#0166B1
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RGB values
(1, 102, 177)
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CMYK values
(99, 42, 0, 31)*
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Pantone®
2144 C*
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White
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BMW's White color
Hex code
#FFFFFF
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RGB values
(255, 255, 255)
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CMYK values
(0, 0, 0, 0)*
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Pantone®
7436 C*
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Gray
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BMW's Gray color
Hex code
#6F6F6F
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RGB values
(111, 111, 111)
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CMYK values
(0, 0, 0, 57)*
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Pantone®
424 C*
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* These color values have not been given explicitly in the BMW brand guidelines. They are, however, the closest numbers based on the official color codes provided.