BMW Brand Colors

BMW brand colors are blue, white and gray.
Hex, RGB, CMYK and Pantone® (PMS) color codes and values are listed below. You can also download the color palette of the BMW brand with their hexadecimal codes.

Unless stated, all the colors are from the official BMW brand guidelines, a link to which is provided on this page along with a link to their web site.
Please note: Typically, hex and RGB color codes are for digital use and CMYK values are for standard color printers.

BMW brand hex, RGB, CMYK and Pantone® (PMS) color codes

Hex code#0166B1
RGB values(1, 102, 177)
CMYK values(99, 42, 0, 31)*
Pantone®2144 C*
Hex code#FFFFFF
RGB values(255, 255, 255)
CMYK values(0, 0, 0, 0)*
Pantone®7436 C*
Hex code#6F6F6F
RGB values(111, 111, 111)
CMYK values(0, 0, 0, 57)*
Pantone®424 C*

* These color values have not been given explicitly in the BMW brand guidelines. They are, however, the closest numbers based on the official color codes provided.