Instagram Brand Color Codes

Instagram brand hex, RGB, CMYK and Pantone® (PMS) color codes

Royal Blue
download	Hex code	#405DE6	content_copy
	RGB values	(64, 93, 230)	content_copy
	CMYK values	(72, 60, 0, 10)*	content_copy
	Pantone®	2726 C*	content_copy

Blue
download	Hex code	#5B51D8	content_copy
	RGB values	(91, 81, 216)	content_copy
	CMYK values	(58, 63, 0, 15)*	content_copy
	Pantone®	2725 C*	content_copy

Purple
download	Hex code	#833AB4	content_copy
	RGB values	(131, 58, 180)	content_copy
	CMYK values	(27, 68, 0, 29)*	content_copy
	Pantone®	2587 C*	content_copy

Dark Pink
download	Hex code	#C13584	content_copy
	RGB values	(193, 53, 132)	content_copy
	CMYK values	(0, 73, 32, 24)*	content_copy
	Pantone®	240 C*	content_copy

Purple-Red
download	Hex code	#E1306C	content_copy
	RGB values	(225, 48, 108)	content_copy
	CMYK values	(0, 79, 52, 12)*	content_copy
	Pantone®	191 C*	content_copy

Red
download	Hex code	#FD1D1D	content_copy
	RGB values	(253, 29, 29)	content_copy
	CMYK values	(0, 89, 89, 1)*	content_copy
	Pantone®	Bright Red C*	content_copy

Dark Orange
download	Hex code	#F56040	content_copy
	RGB values	(245, 96, 64)	content_copy
	CMYK values	(0, 61, 74, 4)*	content_copy
	Pantone®	171 C*	content_copy

Orange
download	Hex code	#F77737	content_copy
	RGB values	(247, 119, 55)	content_copy
	CMYK values	(0, 52, 78, 3)*	content_copy
	Pantone®	1575 C*	content_copy

Yellow
download	Hex code	#FCAF45	content_copy
	RGB values	(252, 175, 69)	content_copy
	CMYK values	(0, 31, 73, 1)*	content_copy
	Pantone®	1365 C*	content_copy

Light Yellow
download	Hex code	#FFDC80	content_copy
	RGB values	(255, 220, 128)	content_copy
	CMYK values	(0, 14, 50, 0)*	content_copy
	Pantone®	1345 C*	content_copy

^* These color values have not been given explicitly in the Instagram brand guidelines. They are, however, the closest numbers based on the official color codes provided.

• check_circle Instagram Brand Guidelines (Verified Source)
• check_circle Instagram Website