University of Alabama Brand Colors

University of Alabama brand colors are crimson, white and cool gray.
Hex, RGB, CMYK and Pantone® (PMS) color codes and values are listed below. You can also download the color palette of the University of Alabama brand with their hexadecimal codes.

Unless stated, all the colors are from the official University of Alabama brand guidelines, a link to which is provided on this page along with a link to their web site.
Please note: Typically, hex and RGB color codes are for digital use and CMYK values are for standard color printers.

As per the official visual identity and logo guide, the brand colors of the University of Alabama are crimson and white. The CMYK and Pantone® codes for Alabama crimson color are (25, 100, 79, 20) and 201 C. Additionally, the logo uses cool gray color with CMYK and Pantone® values (52, 40, 37, 3) and 430 C, respectively. The athletic and sports teams of the University of Alabama are known as Crimson Tide and their mascot is Big AI.