JD.com (JingDong) Brand Color Codes
JD.com (JingDong) brand hex, RGB, CMYK and Pantone® (PMS) color codes
Red
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JD.com (JingDong)'s Red color
Hex code
#E31D1A
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RGB values
(227, 29, 26)
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CMYK values
(0, 87, 89, 11)*
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Pantone®
485 C*
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White
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JD.com (JingDong)'s White color
Hex code
#FFFFFF
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RGB values
(255, 255, 255)
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CMYK values
(0, 0, 0, 0)*
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Pantone®
7436 C*
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Black
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JD.com (JingDong)'s Black color
Hex code
#2D2E2C
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RGB values
(45, 46, 44)
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CMYK values
(2, 0, 4, 82)*
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Pantone®
Black C*
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* These color values have not been given explicitly in the JD.com (JingDong) brand guidelines. They are, however, the closest numbers based on the official color codes provided.