Audi Brand Colors

Audi brand colors are black, white and progressive red.
Hex, RGB, CMYK and Pantone® (PMS) color codes and values are listed below. You can also download the color palette of the Audi brand with their hexadecimal codes.

Unless stated, all the colors are from the official Audi brand guidelines, a link to which is provided on this page along with a link to their web site.
Please note: Typically, hex and RGB color codes are for digital use and CMYK values are for standard color printers.

As per their brand guidelines, the Audi brand has three colors in their primary palette - Black, white and Progressive Red. The brand also uses several shades of grey. The three colors have also been specified in the NCS as S 9000-N, S 0500-N and S 0580-Y90R, respectively. The red color in the Audi brand is called Progressive Red with hex code #F50537 and Pantone® 032 C.