Toyota Brand Colors

Toyota brand colors are toyota red, white, black and gray.
Hex, RGB, CMYK and Pantone® (PMS) color codes and values are listed below. You can also download the color palette of the Toyota brand with their hexadecimal codes.

Unless stated, all the colors are from the official Toyota brand guidelines, a link to which is provided on this page along with a link to their web site.
Please note: Typically, hex and RGB color codes are for digital use and CMYK values are for standard color printers.

The Japanese multinational automotive manufacturer brand palette consists of four colors - Red, black, white and dark gray. Toyota red color is their most prominent brand signal. This bright and striking red contrasts very well with the black and dark gray in the brand palette.

Toyota brand hex, RGB, CMYK and Pantone® (PMS) color codes

Toyota Red
Hex code#EB0A1E
RGB values(235, 10, 30)
CMYK values(0, 100, 90, 0)
Pantone®186 C
White
Hex code#FFFFFF
RGB values(255, 255, 255)
CMYK values(0, 0, 0, 0)
Pantone®N.A.
Black
Hex code#000000
RGB values(0, 0, 0)
CMYK values(0, 0, 0, 100)
Pantone®Black C
Gray
Hex code#58595B
RGB values(88, 89, 91)
CMYK values(0, 0, 0, 80)
Pantone®Black C 80% Tint