Dollar General Brand Color Codes
Dollar General brand hex, RGB, CMYK and Pantone® (PMS) color codes
Yellow
download
Dollar General's Yellow color
Hex code
#FFEE00
content_copy
RGB values
(255, 238, 0)
content_copy
CMYK values
(0, 7, 100, 0)*
content_copy
Pantone®
803 C*
content_copy
Gray
download
Dollar General's Gray color
Hex code
#CACBCC
content_copy
RGB values
(202, 203, 204)
content_copy
CMYK values
(1, 1, 0, 20)*
content_copy
Pantone®
Cool Gray 3 C*
content_copy
Black
download
Dollar General's Black color
Hex code
#1C1B1B
content_copy
RGB values
(28, 27, 27)
content_copy
CMYK values
(0, 4, 4, 89)*
content_copy
Pantone®
419 C*
content_copy
* These color values have not been given explicitly in the Dollar General brand guidelines. They are, however, the closest numbers based on the official color codes provided.