Tide brand hex, RGB, CMYK and Pantone® (PMS) color codes
Yellow
download Tide's Yellow color
Hex code
#FFF200
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RGB values
(255, 242, 0)
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CMYK values
(0, 5, 100, 0)*
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Pantone®
803 C*
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Orange
download Tide's Orange color
Hex code
#EF4D25
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RGB values
(239, 77, 37)
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CMYK values
(0, 68, 85, 6)*
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Pantone®
172 C*
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Blue
download Tide's Blue color
Hex code
#104BA0
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RGB values
(16, 75, 160)
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CMYK values
(90, 53, 0, 37)*
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Pantone®
2133 C*
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White
download Tide's White color
Hex code
#FFFFFF
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RGB values
(255, 255, 255)
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CMYK values
(0, 0, 0, 0)*
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Pantone®
7436 C*
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* These color values have not been given explicitly in the Tide brand guidelines. They are, however, the closest numbers based on the official color codes provided.
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