Shift brand hex, RGB, CMYK and Pantone® (PMS) color codes
Blue
download Shift's Blue color
Hex code
#403CA8
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RGB values
(64, 60, 168)
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CMYK values
(62, 64, 0, 34)*
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Pantone®
2367 C*
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Light Blue
download Shift's Light Blue color
Hex code
#1DD2FD
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RGB values
(29, 210, 253)
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CMYK values
(89, 17, 0, 1)*
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Pantone®
311 C*
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Black
download Shift's Black color
Hex code
#24272F
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RGB values
(36, 39, 47)
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CMYK values
(23, 17, 0, 82)*
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Pantone®
426 C*
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* These color values have not been given explicitly in the Shift brand guidelines. They are, however, the closest numbers based on the official color codes provided.
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