Purina brand hex, RGB, CMYK and Pantone® (PMS) color codes
Red
download Purina's Red color
Hex code
#F30017
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RGB values
(243, 0, 23)
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CMYK values
(0, 100, 91, 5)*
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Pantone®
185 C*
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White
download Purina's White color
Hex code
#FFFFFF
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RGB values
(255, 255, 255)
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CMYK values
(0, 0, 0, 0)*
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Pantone®
7436 C*
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Black
download Purina's Black color
Hex code
#231F20
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RGB values
(35, 31, 32)
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CMYK values
(0, 11, 8, 86)*
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Pantone®
Neutral Black C*
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* These color values have not been given explicitly in the Purina brand guidelines. They are, however, the closest numbers based on the official color codes provided.
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