Pepsi brand hex, RGB, CMYK and Pantone® (PMS) color codes
Red
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Pepsi's Red color
Hex code
#FF1400
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RGB values
(255, 20, 0)
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CMYK values
(0, 92, 100, 0)*
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Pantone®
2347 C*
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Blue
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Pepsi's Blue color
Hex code
#0E0E96
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RGB values
(14, 14, 150)
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CMYK values
(91, 91, 0, 41)*
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Pantone®
Blue 072 C*
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White
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Pepsi's White color
Hex code
#FFFFFF
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RGB values
(255, 255, 255)
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CMYK values
(0, 0, 0, 0)*
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Pantone®
7436 C*
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Black
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Pepsi's Black color
Hex code
#000000
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RGB values
(0, 0, 0)
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CMYK values
(0, 0, 0, 100)*
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Pantone®
Black 6 C*
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* These color values have not been given explicitly in the Pepsi brand guidelines. They are, however, the closest numbers based on the official color codes provided.