Luvs brand hex, RGB, CMYK and Pantone® (PMS) color codes
Purple
download Luvs's Purple color
Hex code
#503F8A
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RGB values
(80, 63, 138)
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CMYK values
(42, 54, 0, 46)*
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Pantone®
7671 C*
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Light Purple
download Luvs's Light Purple color
Hex code
#9895BD
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RGB values
(152, 149, 189)
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CMYK values
(20, 21, 0, 26)*
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Pantone®
535 C*
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White
download Luvs's White color
Hex code
#FFFFFF
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RGB values
(255, 255, 255)
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CMYK values
(0, 0, 0, 0)*
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Pantone®
7436 C*
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* These color values have not been given explicitly in the Luvs brand guidelines. They are, however, the closest numbers based on the official color codes provided.
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