Instacart Brand Color Codes
Instacart brand hex, RGB, CMYK and Pantone® (PMS) color codes
Green
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Instacart's Green color
Hex code
#0AAD05
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RGB values
(10, 173, 5)
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CMYK values
(94, 0, 97, 32)*
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Pantone®
3529 C*
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Orange
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Instacart's Orange color
Hex code
#FF7009
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RGB values
(255, 112, 9)
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CMYK values
(0, 56, 97, 0)*
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Pantone®
1505 C*
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Dark Green
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Instacart's Dark Green color
Hex code
#003D29
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RGB values
(0, 61, 41)
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CMYK values
(100, 0, 33, 76)*
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Pantone®
3537 C*
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* These color values have not been given explicitly in the Instacart brand guidelines. They are, however, the closest numbers based on the official color codes provided.