IBM Brand Colors

IBM brand color is blue.
Hex, RGB, CMYK and Pantone® (PMS) color codes and values are listed below. You can also download the color palette of the IBM brand with their hexadecimal codes.

Unless stated, all the colors are from the official IBM brand guidelines, a link to which is provided on this page along with a link to their web site.
Please note: Typically, hex and RGB color codes are for digital use and CMYK values are for standard color printers.

IBM brand hex, RGB, CMYK and Pantone® (PMS) color codes

Hex code#0530AD
RGB values(5, 48, 173)
CMYK values(97, 72, 0, 32)*
Pantone®286 C*

* These color values have not been given explicitly in the IBM brand guidelines. They are, however, the closest numbers based on the official color codes provided.