H&M Brand Colors

H&M brand color is red.
Hex, RGB, CMYK and Pantone® (PMS) color codes and values are listed below. You can also download the color palette of the H&M brand with their hexadecimal codes.

Unless stated, all the colors are from the official H&M brand guidelines, a link to which is provided on this page along with a link to their web site.
Please note: Typically, hex and RGB color codes are for digital use and CMYK values are for standard color printers.

H&M brand hex, RGB, CMYK and Pantone® (PMS) color codes

Red
Hex code	#CC071E
RGB values	(204, 7, 30)
CMYK values	(0, 97, 85, 20)^*
Pantone®	2035 C^*

^* These color values have not been given explicitly in the H&M brand guidelines. They are, however, the closest numbers based on the official color codes provided.