Frito-Lay Brand Color Codes
Frito-Lay brand hex, RGB, CMYK and Pantone® (PMS) color codes
Red
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Frito-Lay's Red color
Hex code
#EB192C
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RGB values
(235, 25, 44)
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CMYK values
(0, 89, 81, 8)*
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Pantone®
1788 C*
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White
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Frito-Lay's White color
Hex code
#FFFFFF
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RGB values
(255, 255, 255)
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CMYK values
(0, 0, 0, 0)*
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Pantone®
7436 C*
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Yellow
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Frito-Lay's Yellow color
Hex code
#FDD836
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RGB values
(253, 216, 54)
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CMYK values
(0, 15, 79, 1)*
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Pantone®
810 C*
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* These color values have not been given explicitly in the Frito-Lay brand guidelines. They are, however, the closest numbers based on the official color codes provided.