Frito-Lay Brand Colors

Frito-Lay brand colors are red, white and yellow.
Hex, RGB, CMYK and Pantone® (PMS) color codes and values are listed below. You can also download the color palette of the Frito-Lay brand with their hexadecimal codes.

Unless stated, all the colors are from the official Frito-Lay brand guidelines, a link to which is provided on this page along with a link to their web site.
Please note: Typically, hex and RGB color codes are for digital use and CMYK values are for standard color printers.

Frito-Lay brand hex, RGB, CMYK and Pantone® (PMS) color codes

Hex code#EB192C
RGB values(235, 25, 44)
CMYK values(0, 89, 81, 8)*
Pantone®1788 C*
Hex code#FFFFFF
RGB values(255, 255, 255)
CMYK values(0, 0, 0, 0)*
Pantone®7436 C*
Hex code#FDD836
RGB values(253, 216, 54)
CMYK values(0, 15, 79, 1)*
Pantone®810 C*

* These color values have not been given explicitly in the Frito-Lay brand guidelines. They are, however, the closest numbers based on the official color codes provided.