DS Smith Brand Color Codes
DS Smith brand hex, RGB, CMYK and Pantone® (PMS) color codes
Red
download DS Smith's Red color
Hex code
#C7352D
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RGB values
(199, 53, 45)
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CMYK values
(0, 73, 77, 22)*
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Pantone®
7626 C*
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Yellow
download DS Smith's Yellow color
Hex code
#E7AE40
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RGB values
(231, 174, 64)
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CMYK values
(0, 25, 72, 9)*
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Pantone®
143 C*
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Grey
download DS Smith's Grey color
Hex code
#4D4D4D
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RGB values
(77, 77, 77)
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CMYK values
(0, 0, 0, 70)*
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Pantone®
7540 C*
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* These color values have not been given explicitly in the DS Smith brand guidelines. They are, however, the closest numbers based on the official color codes provided.
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