American Family Insurance Group Brand Color Codes

American Family Insurance Group brand hex, RGB, CMYK and Pantone® (PMS) color codes

Blue
download	Hex code	#0068B5	content_copy
	RGB values	(0, 104, 181)	content_copy
	CMYK values	(100, 43, 0, 29)*	content_copy
	Pantone®	2144 C*	content_copy

White
download	Hex code	#FFFFFF	content_copy
	RGB values	(255, 255, 255)	content_copy
	CMYK values	(0, 0, 0, 0)*	content_copy
	Pantone®	7436 C*	content_copy

Red
download	Hex code	#ED1651	content_copy
	RGB values	(237, 22, 81)	content_copy
	CMYK values	(0, 91, 66, 7)*	content_copy
	Pantone®	1925 C*	content_copy

^* These color values have not been given explicitly in the American Family Insurance Group brand guidelines. They are, however, the closest numbers based on the official color codes provided.

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