American Express Brand Colors

American Express brand colors are blue and white.
Hex, RGB, CMYK and Pantone® (PMS) color codes and values are listed below. You can also download the color palette of the American Express brand with their hexadecimal codes.

Unless stated, all the colors are from the official American Express brand guidelines, a link to which is provided on this page along with a link to their web site.
Please note: Typically, hex and RGB color codes are for digital use and CMYK values are for standard color printers.

American Express brand hex, RGB, CMYK and Pantone® (PMS) color codes

Hex code#016FD0
RGB values(1, 111, 208)
CMYK values(100, 47, 0, 18)*
Pantone®285 C*
Hex code#FFFFFF
RGB values(255, 255, 255)
CMYK values(0, 0, 0, 0)*
Pantone®7436 C*

* These color values have not been given explicitly in the American Express brand guidelines. They are, however, the closest numbers based on the official color codes provided.