American Advertising Federation Brand Colors

American Advertising Federation brand colors are light blue, dark blue, dark red and red.
Hex, RGB, CMYK and Pantone® (PMS) color codes and values are listed below. You can also download the color palette of the American Advertising Federation brand with their hexadecimal codes.

Unless stated, all the colors are from the official American Advertising Federation brand guidelines, a link to which is provided on this page along with a link to their web site.
Please note: Typically, hex and RGB color codes are for digital use and CMYK values are for standard color printers.

American Advertising Federation brand hex, RGB, CMYK and Pantone® (PMS) color codes

Light blue
Hex code	#2FC3E5
RGB values	(47, 195, 229)
CMYK values	(65, 0, 7, 0)
Pantone®	319 C^*

Dark blue
Hex code	#26467D
RGB values	(38, 70, 125)
CMYK values	(96, 82, 24, 9)
Pantone®	7687 C^*

Dark red
Hex code	#B43449
RGB values	(180, 52, 73)
CMYK values	(22, 93, 67, 10)
Pantone®	703 C^*

Red
Hex code	#E92729
RGB values	(233, 39, 41)
CMYK values	(1, 98, 97, 0)
Pantone®	1788 C^*

^* These color values have not been given explicitly in the American Advertising Federation brand guidelines. They are, however, the closest numbers based on the official color codes provided.