American Advertising Federation Brand Color Codes
American Advertising Federation brand hex, RGB, CMYK and Pantone® (PMS) color codes
Light Blue
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American Advertising Federation's Light Blue color
Hex code
#2FC3E5
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RGB values
(47, 195, 229)
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CMYK values
(65, 0, 7, 0)
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Pantone®
319 C*
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Dark Blue
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American Advertising Federation's Dark Blue color
Hex code
#26467D
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RGB values
(38, 70, 125)
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CMYK values
(96, 82, 24, 9)
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Pantone®
7687 C*
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Dark Red
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American Advertising Federation's Dark Red color
Hex code
#B43449
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RGB values
(180, 52, 73)
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CMYK values
(22, 93, 67, 10)
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Pantone®
703 C*
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Red
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American Advertising Federation's Red color
Hex code
#E92729
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RGB values
(233, 39, 41)
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CMYK values
(1, 98, 97, 0)
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Pantone®
1788 C*
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* These color values have not been given explicitly in the American Advertising Federation brand guidelines. They are, however, the closest numbers based on the official color codes provided.