Always brand hex, RGB, CMYK and Pantone® (PMS) color codes
Blue
download Always's Blue color
Hex code
#1D225A
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RGB values
(29, 34, 90)
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CMYK values
(68, 62, 0, 65)*
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Pantone®
274 C*
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White
download Always's White color
Hex code
#FFFFFF
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RGB values
(255, 255, 255)
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CMYK values
(0, 0, 0, 0)*
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Pantone®
7436 C*
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Light Blue
download Always's Light Blue color
Hex code
#0364B3
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RGB values
(3, 100, 179)
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CMYK values
(98, 44, 0, 30)*
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Pantone®
2144 C*
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* These color values have not been given explicitly in the Always brand guidelines. They are, however, the closest numbers based on the official color codes provided.
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