Ally Financial Brand Color Codes

Ally Financial brand hex, RGB, CMYK and Pantone® (PMS) color codes

Purple
download	Hex code	#650360	content_copy
	RGB values	(101, 3, 96)	content_copy
	CMYK values	(0, 97, 5, 60)*	content_copy
	Pantone®	2425 C*	content_copy

^* These color values have not been given explicitly in the Ally Financial brand guidelines. They are, however, the closest numbers based on the official color codes provided.

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